Work with me
Kiss My Backpack is a Bulgaria-focused travel platform created for English-speaking travelers who want practical, honest, and locally informed guidance when planning a trip.
I work with tourism boards, hospitality and travel brands, and tour operators and agencies that want to reach an international audience in a meaningful, long-term way, through content that informs, builds trust, and actually helps people plan better trips.
I share content across different media channels, including kissmybackpack.com, newsletter, and various social media channels.
Why work with Kiss My Backpack?
- Destination content package
- Accommodation feature package
- Event sponsorship (newsletter feature)
- Tours, experiences and activities
- Travel brands
- NGO & non-profit tourism partnerships
- SEO strategy and consulting
Audience and growth analytics
I’m in an exciting growth phase – building a highly engaged, targeted audience of travelers who are actively planning their trip to Bulgaria.
Geographic distribution
Audience across 60+ countries, with strong concentration in high-value tourism markets:
🌍 Geographic reach: 66% USA/UK/Western Europe, 20% Australia/Canada, 15% other
👥 Age: 70% aged 25-45 (prime travel spending demographic)
💰 Income: Mid to high-income travelers seeking authentic experiences
🎯 Interest: Adventure travel, cultural immersion, sustainable tourism, off-the-beaten-path destinations
Traffic and engagement
72.2% engagement rate ⭐
This is significantly higher than the industry average of 50-60%.
What this means for partners:
- Readers actually engage with content, not just scroll past
- Average time on page: 1 minute 15 seconds (industry average: 30-45 seconds)
- High-intent travelers in active trip-planning mode
- Quality over quantity approach
SEO That Works 24/7
57% of traffic comes from organic Google search.
This means:
- Content ranks on page 1 for competitive travel keywords
- Articles continue attracting visitors for years after publication
- Travelers discover my content when actively searching for Bulgaria information
- No paid ads needed – pure organic visibility
Why this matters: SEO-driven traffic is the most valuable for tourism partners because these are people actively searching “things to do in Bulgaria,” “Bulgarian ski resorts,” “where to stay in [city]” – they’re ready to book.
Growth trajectory
📈 Consistent upward growth since the start of this website in August 2025
Where I’m headed: Continuing to expand content coverage across all Bulgarian regions while maintaining the high engagement and SEO performance that makes this partnership valuable.
Why work with Kiss My Backpack?
Bulgaria is still an underrated destination and most English-language content about the country is outdated, generic, or written by people who’ve never lived here. That’s the problem I solve.
I bridge the gap between Bulgaria’s authentic experiences and international travelers’ needs by combining:
- Local expertise: Born and raised in Bulgaria, currently travelling and continuing to explore the country
- International perspective: Lived abroad, traveled 15+ countries, understand what foreign visitors want
- SEO expertise: 5+ years planning and creating content that ranks on Google’s first page for years
- Authentic photography and video content: All images are my own – realistic, honest representation
The result is content that ranks long-term, guides, explains, and converts.
Why work with me now?
I’m at the perfect sweet spot:
- Proven SEO capability – Upward visibility trajectory, increasing number of blog posts, rankings and organic traffic
- Highly engaged audience – 72.2% engagement rate proves quality over quantity
- Targeted demographics – 66% from high-value Western markets you want to attract
- Steady growth – Building an audience of serious travelers, not casual scrollers
- Accessible partnerships – Flexible collaboration models and personalized attention
Early partnerships often yield the best long-term results as we grow together. As my traffic scales, your content gets discovered by thousands more qualified travelers – all ranking organically on Google for years to come.
Collaboration packages
Destination content package
I offer various combination of services in relation to:
- Destination promotion
- Targeting specific audience segment
- Seasonal campaigns
- Social media promotion
- UGC
- Event promotion
- Backlinks
- Partner recommendations
Best for: Municipalities, regional tourism boards, lesser-known destinations
Email me at stef@kissmybackpack.com for more details and prices.
Accommodation feature package
I offer various combination of services in relation to:
- Property reviews
- Targeting specific audience segment
- Social media promotion
- UGC
- Direct booking
Best for: Hotels, guesthouses, resorts, boutique accommodations
Email me at stef@kissmybackpack.com for more details and prices.
Event sponsorship (newsletter feature)
I offer various combination of services in relation to:
- Featured placements
- Social media promotion
- UGC
- Event listings
Best for: Festivals, exhibitions, large cultural events, seasonal markets and gatherings, conferences
Email me at stef@kissmybackpack.com for more details and prices.
Tours, experiences and activities
I offer various combination of services in relation to:
- Tour or experience reviews
- Targeting specific audience segment
- Social media promotion
- UGC
- Direct booking
Best for: Tour operators, agencies and guides, adventure/cultural/culinary clubs and experiences
Email me at stef@kissmybackpack.com for more details and prices.
Travel brands
I offer various combination of services in relation to:
- Product reviews and comparisons
- Social media promotion
- UGC
- Affiliate link programs
- Brand ambassador campaigns
- Exclusive discount codes
Best for: Hiking/outdoor gear, travel accessories, sustainable/eco-friendly travel products, adventure photography equipment, travel tech
Email me at stef@kissmybackpack.com for more details and prices.
NGO & non-profit tourism partnerships
I offer various combination of services in relation to:
- Awareness campaigns
- Sustainable tourism content partnerships
- Event or initiative coverage
- UGC
Best for: Environmental conservation organizations, cultural heritage preservation groups, sustainable tourism initiatives, community development NGOs, wildlife protection organizations
Email me at stef@kissmybackpack.com for more details and prices.
SEO strategy and consulting
I offer various combination of services in relation to:
- Niche and keyword research
- Competitor and content gap analysis
- International SEO
- Local SEO
- On-page SEO
- Cluster mapping
- Content planning
Best for: Travel brands, tourism businesses, destination marketing, tour operators, new and old websites
Email me at stef@kissmybackpack.com for more details and prices.
Ready to collaborate?
Let’s discuss how we can bring more international visitors to your destination or property – send me your proposal or request my media kit.
Email me: stef@kissmybackpack.com
What to include in your message:
- Brief description of your property/destination/event
- Your goals (brand awareness, direct bookings, specific demographics)
- Timeline and any specific dates
- Budget or preferred collaboration model
I typically respond within 3 working days with a custom proposal.
Limited availability!
I work with a maximum of 2 partnerships per month to ensure high-quality content and personal attention to each collaboration. I will inform you of my next available slots in my response.
FAQs
How long does a collaboration typically take?
From end of the agreed stay to published content: 3-6 weeks depending on complexity. Urgent seasonal campaigns are an exception.
Do you accept free stays/products in exchange for guaranteed good reviews?
No. While I sometimes selective accept barter partnerships, all my reviews/recommendations are based on my real experience and honest opinion.
Can we review content before publication?
I can share a draft for factual accuracy checks, but editorial control remains with me to maintain authenticity.
What if our budget is limited?
I offer flexible options and packages. Let’s discuss what works for you.
Do you work with destinations outside Bulgaria?
While Bulgaria is my specialty, I selectively feature destinations that complement my audience’s interests.
Stefani Gospodinova
Founder and Content Creator
Stefani is a travel blogger born and raised in Bulgaria, and the founder of Kiss My Backpack. Having explored the country since childhood, she shares practical tips, local insights, and her own photography to help visitors plan their trip.